Luscid operates an analytics platform for marketing budgets and sponsorship decisions, claiming to eliminate gut-driven choices by providing measurable outcomes for partnerships. Its dataset includes 500,000 historic and live partnerships from the last 15 years, analysed across 80 countries. The platform covers 88 sponsorship genres across soccer, rugby, cycling, cricket and esports and includes partnerships with federations, teams, leagues, events and talent. Luscid already works with brands such as Accor, Santander and Binance. The company says the funding will be used to further develop its proprietary technology and support market expansion. Leadership positions the product as delivering more accurate and efficient sponsorship identification than competing software.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2024