Founded in 2024, Luster offers an AI-powered predictive enablement platform that proactively diagnoses individual skill gaps for customer-facing teams, forecasts where those gaps will surface in upcoming calls, and prescribes tailored coaching interventions. The system blends predictive analytics with AI-driven practice modules and real-time coaching, giving sales representatives added confidence during high-stakes conversations. Leaders receive measurable visibility into team performance and outcomes, helping them fine-tune enablement strategies. Early adopters include Cars.com, ShipBob, and Zylo, validating the platform’s applicability across diverse B2B sales environments. With fresh capital, the company plans to accelerate product enhancements, broaden workflow integrations, and scale its team to meet growing demand. Luster positions itself at the intersection of SaaS, AI, and sales enablement, aiming to become an indispensable tool for revenue organizations.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Oct 2025