Luvocracy is a recently launched, Pinterest-like social marketplace that lets users discover and buy products recommended by friends and tastemakers. Users can register, select product categories, import Facebook friends, and filter feeds by trending recommendations, trusted people, newest additions, and featured tastemakers. The site lets recommenders create collections and earn a portion of sales while Luvocracy takes a cut. To simplify purchases, Luvocracy offers a "Buy It For Me" service that locates and purchases items on a user’s behalf and handles shipping and returns; the company offers a 30-day return policy and manages merchant returns. Co-founders Nathan Stoll and Roger Barnett bring experience from Google/Aardvark and Beauty.com/Arcade Marketing, respectively. The company faces competition from Pinterest and Wanelo and aims to maintain a design-focused, high-quality catalog to build a loyal, high-purchasing user base; it has raised funding to help master e-commerce and social recommendations.

Total raised

$11M

Funding rounds

1

Latest round

Equity

Latest activity

May 2013