Mabel operates a curated online jewellery marketplace featuring 50+ brands and over 10,000 designs across fine and fashion categories. The platform went live in September 2022 after being founded in June 2022 and is currently shipping across India to 20K+ pincodes. Mabel offers features such as easy exchanges and returns, insured doorstep delivery, 24x7 customer support, jewellery tracking, cash on delivery and plans to leverage virtual try-on and AR to enhance discovery and buying. The company aims to bring traditional offline brands online to increase their digital discovery and sales. Mabel plans to launch worldwide shipping in the coming months. The business recently raised seed financing to support product development and to scale teams across domains.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2022