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Machinima

3500 W Olive Ave Suite 1200, Burbank, California, 91505-4628, United States

Overview

Machinima is a West Hollywood, CA–based global video service focused on fandom and gamer culture. It creates and curates fandom and gamer content across multiple video platforms, emphasizing scripted series, original content, weekly and daily shows, official publisher pop culture content and gameplay videos. Its content is accessible on PC, TV and mobile devices, running on multiple YouTube channels, Xbox 360 and Xbox One, iOS, Android and Windows. The company reaches over 170M viewers each month. Led by CEO Chad Gutstein, Machinima intends to use the $24M financing to accelerate growth through investments in content and technology. Machinima is a gaming video site that distributes content via YouTube and its apps. The company confirmed an $18 million funding round led by Warner Bros. Entertainment. Machinima said the new capital will let it expand video distribution beyond YouTube and connect Warner Bros.' content to its audience. Existing investors MK Capital, Redpoint Ventures, and Google Capital also participated; Machinima previously raised $35 million. The company cut over 10% of its staff, laying off as many as 42 employees in a restructuring that mainly affected the sales team. CEO Allen DeBevoise highlighted opportunities to maximize content value through Warner Bros.' global distribution expertise. Machinima is an online video network and creator of original programming distributed and monetized primarily on YouTube. The network was the largest single page-view generator for YouTube, logging more than 1.6 billion video views in April. With YouTube as its primary distribution and monetization platform, Machinima focuses on building independent channels and original content for younger viewers. The company said it will use new funding to invest in content and global sales, and to pursue international expansion and distribution. The article frames Machinima as a strategic partner for YouTube amid broader platform efforts to fund and scale independent video channels. Machinima operates a video entertainment network aimed at video gamers and builds animated content creation tools. The company is based in Los Angeles. Per a regulatory filing, it raised $3.4M as part of an ongoing $5.0M fundraising round. The sources of the newly raised funds have not been announced. Machinima is venture-backed by Redpoint Ventures, MK Capital, and other investors. The article does not report operating metrics, valuation, or the financing instrument. Machinima.com is an online entertainment network for video gamers that grew following the success of its YouTube channel. The company has launched two new channels, "Machinima Sports" and "Machinima Respawn." It produces 25 original franchise shows that showcase gameplay, industry news, game highlights, commentary, and comedy and drama series. Machinima.com raised $9m in a Series B round of financing provided by Redpoint Ventures. The company says the funding will be used to accelerate growth, expand the scale, reach and engagement of its community, and deliver a global marketing platform for video games. In conjunction with the funding, Geoff Yang of Redpoint Ventures will join the company's board; additional board members include Matt Coffin and Joi Ito.

Total raised
$95M
Funding rounds
7
Latest round
Equity
Latest activity
Feb 2015

Industries

  • Digital Media
  • Gaming
  • Media and Entertainment
  • Music
  • Video
  • Video Games
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Recent funding

  1. Equity

    Feb 2015

    $24M

  2. Equity

    Mar 2014

    $18M

  3. Equity

    May 2012

    $35M

  4. Equity

    Apr 2011

    $3M

  5. Series B

    Jun 2010

    $9M

Team

No current team members are available.