MADE
20-22 Wenlock Road, London, N1 7GU, United Kingdom
Overview
Made.com sells quality furniture online by controlling manufacturing and its e-commerce platform to reduce middlemen and offer lower prices. The company positions itself as a competitor to large furniture chains such as IKEA. In 2017 Made.com generated net revenue of $178 million (£127 million), a 40% increase from 2016. The company reported profitability in the U.K., France, Belgium, the Netherlands and Luxembourg in 2017, and said it is cashflow positive on a company-wide basis. Made.com announced the hiring of Adrian Evans as CFO, who previously worked at Yoox Net-A-Porter. The company indicated it is optimizing operations for a potential IPO. Made.com sells designer furniture and homewares by working directly with around 50 designers and global manufacturers to offer products up to 70% below typical high‑street prices. The company operates a "fast fashion" model to adapt to changing trends and has built significant positions in the UK, France, Italy, Germany, Belgium and the Netherlands. Revenues grew 63% last year to £43m, and international sales currently represent 30% of turnover with management targeting 50% in the near future. Made was launched in the UK in April 2010 by Ning Li alongside Brent Hoberman, Julien Callede and Chloe Macintosh; the founders still retain a majority stake. The company has appointed retail executive Susanne Given as an independent director. Management plans to use new funding to accelerate European expansion, with particular focus on markets such as Germany where the business is doing well. Made.com is a London-based startup that offers consumers designer furniture online at factory prices. Its core product is direct-to-consumer designer furniture sold via its e-commerce platform. The company raised £6 million in a Series B to expand its brand in the UK and to fuel international expansion. New York-based growth equity investor Level Equity led the funding. Founding investor PROfounders Capital also provided additional investment. The round is positioned to support UK growth and broader international roll‑out. The article does not disclose other financial metrics or operating figures. Made.com is presented in the article as a player in the designer furniture market. TechCrunch reports the company secured $3.75M to "assault" the designer furniture industry. The coverage frames the funding as a move to pursue growth and competition in that sector. The article does not provide operating metrics, investor names, or details on the financing instrument. No additional financial or operational specifics are included in the piece.
- Total raised
- $129M
- Funding rounds
- 4
- Latest round
- Equity
- Latest activity
- Mar 2018
Industries
- E-Commerce
- Furniture
- Home Decor
- Retail
Recent funding
Equity
Mar 2018
$56M
Equity
Jul 2015
$60M
Series B
Jan 2012
$9M
Equity
Mar 2010
$4M