Madhive provides a purpose-built, end-to-end connected TV (CTV) advertising platform that centralizes planning, targeting, activation and measurement for streaming TV. Its self-service stack includes an industry-leading bidder and device graph that processes roughly 260 billion available ad opportunities per day. The platform powers hundreds of millions of dollars in media and runs 20,000+ daily campaigns for clients including local broadcasters such as FOX, Scripps and TEGNA. Madhive intends to use the new capital to accelerate growth and adoption in the local advertising market and expand into national/direct-to-consumer advertisers and retail media networks. The company announced a $300 million equity investment from Goldman Sachs Asset Management to fund that expansion. Founded in 2016 and headquartered in New York, Madhive has approximately 200 employees and planned headcount growth of about 20% in 2023.

Total raised

$300M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2023