MadKudu builds a lead-scoring customer data platform that analyzes product-usage data to surface which users are likely to convert. The company was founded by Sam Levan and Francis Brero and is described in the article as an eight-year-old, Paris- and New York-based startup. MadKudu claims it can help growth teams double free-to-paid conversion and says it has the "largest PLG data set in the world." The founder declined to share concrete metrics but reported the business has been growing "5x over the last 12 months." Notable customers include Dropbox, Cloudera, Amplitude, Plain, Unity and Miro. The company plans to use new capital to triple its 35-person team by next year, beef up customer success and support, improve the user experience, and build educational programs about PLG and the product. MadKudu provides an AI-driven predictive engine and marketing operations platform that helps B2B marketers score leads, automate value-based journeys, and measure pipeline impact. The company recently launched MadKudu Insights, an intelligence layer offering actionable reports and dashboards that quantify expected dollar value and give CMOs a forward-looking view of pipeline. Insights was tested by leading tech companies during a beta period and will be made available to all customers later in Q3. MadKudu’s platform now includes three components: a Predictive Engine, Value-Based Automation, and the new Insights reporting layer. The company plans to use new funding to expand go-to-market functions and accelerate product development and innovation. MadKudu has also expanded its board, advisory board, and leadership team and was recognized as a Momentum Leader and High Performer in the Summer G2 Grid report for Lead Intelligence and Lead Scoring.

Total raised

$24M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2022