MADS is a Dutch provider of mobile display and messaging ad-serving solutions for publishers and advertisers. The company says it currently serves over 2 billion ads monthly and has tripled the number of ads it serves year-over-year since 2008. It works with European publishers such as Telegraaf Media Group, ReedBusiness and Sanoma Digital and serves campaigns for brands including McDonalds, Mercedes-Benz, ING, P&G and Sony. MADS plans to use the fresh capital to expand beyond mobile ad serving and to establish sales offices in the UK, Germany, Italy, France and Spain to support clients in local languages. The funding is intended to support its product and international sales expansion.

Total raised

$1M

Funding rounds

1

Latest round

Series B

Latest activity

Nov 2011