Madwire’s flagship product, Marketing 360®, is a unified platform that helps SMBs build websites, accept payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate listings, run content marketing, and execute multi-channel digital advertising. The company was founded in 2009 and is headquartered in Fort Collins, Colorado. Co-CEOs Joe and JB Kellogg (a father‑son duo) and CMO/Partner Jerry Kelly lead the management team and will continue in their roles. Madwire positions itself as a combined technology-and-service marketing solutions provider for local businesses and franchises. The company says the recent growth investment will fund expansion in high-value industry verticals, increased automation, and development of enterprise partnerships. Management indicates the capital will support both organic and inorganic growth initiatives. Madwire provides a suite of business management and marketing technologies under the Marketing 360® brand, enabling SMBs to build websites, accept payments, manage leads and customers, appointments, reviews, social media, listings, content marketing, and digital advertising. Customers can use the platform on a Do-It-Yourself (DIY) basis or via Madwire’s Do-It-For-Me (DIFM) account management services. The company expanded its platform with the acquisition of SpaceCraft, adding nearly 10,000 customers and bringing Madwire’s overall paid subscribers to more than 20,000 SMBs. Madwire retained SpaceCraft’s Austin office to support future growth and talent acquisition and positions the acquisition as a way to accelerate platform expansion. The company says the acquisition and platform extension support its mission to help SMBs succeed and enrich communities. Madwire was founded in 2009 and is headquartered in Fort Collins, Colorado, with an additional office in Austin, Texas. Madwire Media develops Marketing 360, a combined integrated software and professional marketing services platform that centralizes a brand’s marketing channels in one interface. The platform pairs software tools with on-demand cloud talent including marketers, designers, developers, content creators, and video professionals to execute campaigns. Madwire positions Marketing 360 as both a technology product and a services marketplace to allow brands to access and optimize key marketing channels. The company’s stated mission is to continually produce, power and promote the greatest digital marketing platform in the world. Financially, the company recently completed external fundraising to support growth and platform development. The company is based in Loveland, Colorado.

Total raised

$22M

Funding rounds

4

Latest round

Debt Financing

Latest activity

Nov 2019