Maestro builds an interactive video platform that adds a customizable engagement layer to live streams, enabling chat/social features, in-stream ecommerce and betting, gamification, live stats, prediction games, and sponsor integrations. The platform reports strong engagement lifts for customers—an average 175% increase in watch time, 45% increase in retention, and 210% increase in revenue. Maestro’s customer base includes Epic Games Fortnite, Activision Blizzard - Overwatch League, FIFA, Microsoft, Adobe, WarnerMedia and Coachella. The company is led by CEO and founder Ari Evans and positions itself as a next-generation platform to give streamers and broadcasters more control of their content. Maestro says the platform’s analytics help customers understand viewers and correlate engagement to key metrics to maximize ROI. The recent investor support is presented as critical to the company’s growth plans in sports, esports, and traditional broadcasting. Maestro provides a white-label platform that enables enterprises to own, engage, and monetize live-stream audiences by layering real-time engagement tools—polls, commerce, contests, share prompts, and giveaways—onto existing video players. Its audience database captures user-level data and engagement metrics, positioning the product as a Nielsen-like solution for cord-cutters that trades estimates for actual user data. The company has focused on the rapidly growing esports and gaming market (citing 2.6B gamers worldwide) and counts customers including Microsoft, PlayStation, Pokemon, Warner Bros. Games, Electronic Arts, Capcom, Wargaming, ESL, Dreamhack, ELEAGUE, Coachella, and The GRAMMY Awards. Maestro emphasizes increasing watch time and driving business KPIs through two-way interactions and data-driven decisions. The company plans to use Series A proceeds to expand into additional content categories beyond esports. Financially, Maestro has raised $5.8M to date, including the recently closed $3M Series A.

Total raised

$3M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2017