MaestroIQ builds a prescriptive marketing platform that lets marketers enter business goals and receive actionable recommendations on where and how to spend to achieve those goals, leveraging machine learning and customer-journey data. The product emphasizes recommendations and workflow rather than business consulting or best-practices reports. Customers include TodayTix, Boxed, and SeatGeek, which uses MaestroIQ to drive repeat engagement. The team is engineering-heavy—four of five engineers attended MIT—and is led by CEO Vasu Prathipati and CTO Harrison Hunter. The company was incubated at Eniac and recently rebranded from AdTrib; leadership has stated an intent to compete with incumbents like ExactTarget/Salesforce. MaestroIQ announced $1.75M in seed funding, and the founders expect the new capital will allow them to hire beyond the current mostly-engineering team.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2015