Magic Add develops technology that embeds unique codes into packaging to capture data across the supply chain and provide consumers with product information, authenticity verification, and interactive media. The company brands this concept the Internet of Packaging (IoP) and positions its offering for high-volume, cost-efficient smart packaging. Use cases cited include advertising, logistics, process optimization, shipment tracking, consumer feedback, real-time analytics, and reducing food waste. Magic Add has partnered with global food packaging specialist Huhtamaki and entered cooperative agreements with other international companies to develop digitalized applications for foodservice packaging. The company launched its technology and product development in 2011 and is based in Finland (Turku is listed in the announcement). Financially, Magic Add has raised US$250,000 in angel funding to support product development and to create an international network of suppliers and customers.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2016