Magic operates a concierge messaging service that lets users text requests to order food, flowers, laundry detergent and other on-demand services for delivery within the hour. The service combines human operators with artificial intelligence to handle requests. TechCrunch frames Magic as part of a wave of "conversational commerce" startups aiming to turn mobile messaging into a commerce platform. The article notes an industry trend toward increased automation via natural language processing while retaining a human-in-the-loop for complex or long-tail requests. Magic is raising $12 million from Sequoia, a signal of investor interest to scale its messaging-based concierge model. The article does not provide revenue, user counts, past rounds, founding year, location, or specific financial instrument details.

Total raised

$12M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2015