MagicBrief is a Sydney-based martech startup that provides an AI-powered platform to support marketing teams’ creative workflows. Its product lets users create storyboards and creative briefs with drag-and-drop tools, save ads from social media for inspiration, and access a library of more than 25,000 ads with associated metadata and copy. The platform is beta-testing an AI tool that analyzes other brands’ ads. MagicBrief says it aims to modernize creative processes as brands bring creative teams in-house. The company raised $2.0M in a pre-seed round and plans to use the funds to hire a founding team and refine its first product offering. Leadership includes co-founder and CEO George Howes, who highlighted the gap in marketing technology around creative work.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2023