Main Street Hub offers a "do-it-for-you" SaaS marketing platform for small businesses that integrates social media, customer reviews, web and email marketing. The company plans to use the new financing to further develop its technology and expand its sales operations. Co-founder and co-CEO Matt Stuart said Main Street Hub will release a series of new products that amplify customers' brands and leverage data on local business performance to drive better outcomes. The company also intends to continue building the technology, training, and leadership behind its sales team. The Austin-based startup was founded by Stanford graduate students Matt Stuart and Andrew Allison, moved to Austin in 2011, and now employs more than 500 people. Financially, Main Street Hub closed a $27 million debt refinancing and expansion with Silicon Valley Bank and has raised more than $70 million of equity and debt financing to date. Main Street Hub provides a one-stop marketing service for small and local businesses, managing social media, reputation, email, web, CRM and marketing-automation channels for a monthly fee. The company creates industry-specific, authentic content at scale and uses analytics and data science to improve targeting and engagement. Its offering includes marketing automation, CRM, social media management, reputation management, mobile, web and email marketing. Main Street Hub serves customers in all 50 states and operates offices in Austin and New York City. The company uses a combination of content strategy, post structure, timing and writing to drive customer engagement and acquisition for local merchants. Management plans to use new funding to increase investment in engineers and data scientists and to continue building the sales team. Main Street Hub provides a combined product for small businesses that handles social media marketing, CRM, marketing automation, reputation management and mobile/web/email marketing. The platform combines data, a five-year content library, marketing automation and human customer support to monitor channels like Yelp and Twitter and respond or drive traffic to device-optimized landing pages. The company serves about 6,000 subscribers who pay an average of $350 per month on a tiered pricing model. Main Street Hub has grown to 470 employees and plans to add roughly 300 people across its Austin and New York City offices next year, including tripling its engineering and product teams. Financially, it recently received debt financing to support expansion and operations. The founders began the business while at Stanford Business School and ran it from San Francisco in 2010–2011 before moving headquarters to Austin. Main Street Hub offers an integrated social, web, and email marketing solution that helps merchants manage social media presence across Facebook, Twitter, Yelp, Google+, Foursquare and TripAdvisor, build mobile-friendly landing pages, and run email marketing with customized viral, social content. Founded in 2010 by co-CEOs Matt Stuart and Andrew Allison and based in Austin, Texas, the company serves close to 3,000 customers in all 50 states and employs about 175 people across four offices. The company closed a $14M Series B equity financing, bringing total equity raised to more than $20M to date. Main Street Hub intends to use the funds to further develop its technology and content operations. The company also plans to expand its sales presence in Austin, San Francisco, New York and Los Angeles. Main Street Hub provides round-the-clock social media management for brick-and-mortar businesses, creating profiles, crafting promotional offers, responding to fans and reviews, and monitoring channels such as Facebook, Twitter, Yelp and TripAdvisor. The company serves clients locally and across all 50 U.S. states as well as the United Kingdom, Republic of Ireland, Hong Kong and Canada. It built in-house technologies to scale its service and operates a staffed monitoring operation that scans feeds and engages users for clients. Main Street Hub employs about 160 people (it had 26 when it moved to Austin) and charges roughly $300 per month depending on the service plan. Customers report measurable results—clients cited include a practice that grew from $40,000 a month to about $40,000 weekly and an auto shop that benefits from answered repair questions and promotional offers. The company has expanded into helping clients with web presence and is preparing to launch email marketing services, while the founders say they plan to remain an independent, long-term business.

Total raised

$86M

Funding rounds

5

Latest round

Debt Financing

Latest activity

Jan 2017