Mainfactor acquires, builds, and operates direct-to-consumer (DTC) brands and seeks to scale them through digital marketing and creator collaborations. The company plans to acquire DTC brands as well as merchandise and rights for entertainers, and to combine multiple brands under a single operational model. Mainfactor intends to develop technology that enables entrepreneurs to receive valuations and exit their e-commerce businesses more quickly. The founders bring entertainment and e-commerce experience: Mike Fiebach (founder and former CEO of Fame House, now part of Universal Music Group), Meredith Franzese (experience in entertainment-driven roll-ups), and Jamie Ross (Shopify and DTC optimization). The company will use the newly raised capital to fund acquisitions and accelerate growth through marketing and creative partnerships. Mainfactor is headquartered in Philadelphia.

Total raised

$69M

Funding rounds

2

Latest round

Seed

Latest activity

Sep 2021