Maka is a social commerce platform focused on fashion and beauty in Africa that enables discovery through live try-on hauls, short video reviews, and user-generated content from creators and customers. The product emphasizes video to build trust in low-trust markets and to help shoppers see items on trusted creators before buying. It operates a rewards system that pays N500 for uploaded 30–60 second video reviews and awards points when purchases are driven by a creator’s content; points can be converted into cash to shop on the platform. Since launching in 2021, Maka says it has achieved over 500,000 downloads and, after shifting to a user-generated content model two months ago, recorded over 2,000 reviews. The company plans to use the new funding to expand its team and operations, enhance its technology, and deepen its presence in Nigeria; CEO Diana Owusu-Kyereko, formerly Jumia Ghana CEO and Jumia Kenya CCO, founded Maka during the pandemic to address trust and access gaps in African fashion e-commerce.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2023