Mamamade delivers fresh, nutrient-dense plant-based meals for babies and toddlers directly to consumers. The products are designed by top nutritionists and chefs and are made in-house in a dedicated facility; they are free from the eight major allergens and meet strict organic requirements. The brand was founded in London by Sophie and Ian Baron and was initially launched from the couple’s home kitchen, and has since expanded to nationwide delivery. Mamamade uses data technology to gather feedback from parents to improve recipes and develop new products, akin to approaches used by comparable services. The company is expected to record annual revenue of £10 million next year. Founder Sophie Baron said the new funding will help take Mamamade to a wider number of people in the UK and beyond. Mamamade delivers curated, healthy homemade baby meals via home delivery, offering bundles such as Baby-Led Weaning, Finger Food, and Variety packs. The service provides 23 varieties with weekly-changing menus, parental support, recipe ideas and merchandise like a “Snack Pack.” Founded in 2019, the brand emphasizes helping parents save time while raising a healthy new generation. Mamamade experienced strong pandemic demand, reporting a 700% increase in sales since the March lockdown and continuing to grow at 40% month-over-month. The company plans to use new funds to grow and scale its product range and operations and to position itself as the go-to community for parents.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Jan 2022