Mammoth Media develops mobile-first entertainment experiences, with its best-known product Yarn delivering fiction in a text-message format. Yarn charges subscriptions (pricing starts at $2.99 per week) and the company also sells sponsorships; the app has been the No. 1 books app in several countries including the United States. The average Yarn subscriber spends about 50 minutes reading in the first week, and Mammoth recently launched a horror series, Hack’d, featuring social influencer Kristen Hancher. Mammoth plans to keep experimenting with new formats and launch new apps, aiming to produce "one very successful experience" each year and to incorporate social media influencers directly into stories. Management emphasizes a content-first strategy (not building a social network) and says it has an engine to measure user acquisition economics to build a sustainable, repeatable audience model.

Total raised

$13M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2018