Founded in 2023, Mantayay operates a creator-economy platform that manages more than 4,000 TikTok creators and produces over 1,000 short-form videos each month, generating 100 million+ monthly views on TikTok, YouTube and Instagram. Its core offering combines AI-driven content production with commerce tools that help brands in gaming, FMCG and tech reach Southeast Asian audiences. The company’s flagship IP, Terpaling Menantu, has become Malaysia’s most-watched short-form drama franchise, surpassing 300 million cumulative views. Mantayay reported audited 2023 revenue of US$462,000 and projects US$1.88 million for 2024 while remaining profitable. Looking ahead, the team plans to expand into China, Japan and South Korea to support Northeast Asian firms entering Southeast Asia and to deepen its data-driven content-commerce capabilities. Management believes it can capitalize on a regional creator-economy market expected to exceed US$1.4 billion by 2030. The company positions itself at the intersection of content, creators and commerce (the “3Cs”) and aims to be a regional leader in short-form storytelling.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2025