MapMyFitness operates online and mobile platforms that let users track and store running, cycling, walking, and hiking activities and access international route databases, fitness calculators, nutrition tracking, events, and listings. Since its founding in 2005, the company has grown into one of the biggest players in the fitness-tracking space and recently passed 9 million registered users with over 30 million app downloads. The company rebuilt its portfolio of websites and integrated Google Maps API v3.9 to provide realtime traffic, weather, elevation, safer routes, directions, and other route data across apps for iPhone, BlackBerry, Android, Windows Mobile, and iPad. It also enhanced game dynamics, adding leaderboards and workout check-ins so users can compare performance with local clubs, friends, or rivals. MapMyFitness is pursuing offline expansion and international markets, aiming to leverage partnerships with retailers and publishers to bridge online-to-offline opportunities. Financially, the company has raised a total of $15.5 million to date, including the recent $9 million Series B. MapMyFitness operates a network of fitness mapping sites (MapMyFitness.com, MapMyRide.com, MapMyRun.com, MapMyTri.com, MapMyWalk.com, MapMyHike.com, MapMyMountain.com) and mobile apps that use GPS on iPhone and BlackBerry to geolocationally track workouts. The service lets users record and store running, cycling, walking and hiking routes and access a database of international routes, fitness calculators, and events listings. The company reports a community of over two million members across its properties. MapMyRide already has a Tour de France tie-in, and the company plans to expand its site network into further verticals and bolster existing offerings. The product mix is centered on route mapping, social features, and mobile GPS tracking. The company announced it will relocate its headquarters from Denver to Austin to be closer to its lead investors.

Total raised

$14M

Funding rounds

2

Latest round

Series B

Latest activity

Jun 2012