Market Force Information is a Louisville, CO-based customer intelligence solutions company led by CEO Karl Maier. It provides multi-location businesses — including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies — with a suite of customer intelligence services supported by 600,000 field associates across North America and Europe. Services include mystery shopping, merchandising and retail auditing, real customer surveys and proprietary decision-support tools. The company secured $15M in combined debt and equity financing and is using the funds to grow organically and through acquisitions, bring new products to market and expand its global client roster. Recent acquisitions cited by the company include Retail Eyes in the UK and Continental Europe and Tell Us About Us in Winnipeg (acquired in March 2011).

Total raised

$15M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2011