MarketMeSuite offers a social media management and marketing platform highlighted by its Inbox for Social dashboard, designed to make managing interactions and targeting incoming leads across multiple platforms as simple as checking email. The company says it is used by more than 30,000 small- and medium-sized businesses. MarketMeSuite recently relocated to Cambridge, Massachusetts from Norwich, U.K. The startup plans to use new funding to add functionality to the platform, and to expand marketing, customer service, and support as it seeks to grow its paid customer base. Over the past 13 months the company has raised a total of $2.25 million, including the latest strategic investment. The product roadmap and go-to-market focus are intended to accelerate growth and convert more users to paid customers. MarketMeSuite builds a social media dashboard and an Inbox-for-Social product aimed at small and medium-sized businesses to help them manage Twitter, Facebook and LinkedIn postings and target leads. The company relocated from Norwich, U.K. to Cambridge, Massachusetts two months prior to the article and reports rapid growth since the move. Customer count grew from 15,000 in September to over 30,000, and roughly 70% of users now return daily. The team is five people and plans to use the new capital to hire around half a dozen staff across marketing, biz dev, and development. Product development is iterative with monthly updates; phase one of planned new features was expected in about three months and phase two by year-end, with analytics improvements (currently in beta) due by the end of 2012. The roadmap emphasizes moving from proactive posting tools toward helping businesses identify who to target locally via friend-of-a-friend and broader social-graph signals.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2013