MarketShare, founded in 2005 and based in Los Angeles, provides technology, data, modeling and business intelligence solutions that enable businesses to evaluate marketing and sales investments. Its platform covers paid media (TV, print, display, search, video, social media, trade funds), owned media (website traffic) and earned media (word-of-mouth, social media, PR). The company is led by co-CEOs Wes Nichols and Jon Vein, with Ivan Markman as COO. MarketShare has additional offices in San Francisco, New York, London, Tokyo and Bangalore. The company intends to use new funding to further enhance its technology platform and to accelerate growth in markets worldwide. MarketShare is a cross-media analytics firm that provides a platform combining technology, data, modeling and business intelligence to help marketers drive demand across media, sales, price and distribution decision points. Founded in 2005 and led by co-CEOs Wes Nichols and Jon Vein, the company offers a cloud-based suite of analytic products and predictive models. It has pursued strategic acquisitions, including JovianDATA and MarketingNPV, and formed partnerships with firms such as TRA, Inc. and [x+1]. The company plans to use new capital to accelerate organic growth, make further strategic acquisitions, expand in Asia‑Pacific and EMEA, and invest in analytics and innovation. MarketShare has expanded international operations in the U.K. and Japan and maintains offices in San Francisco, New York, London, Tokyo and Bangalore.

Total raised

$70M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2013