Markmi is a Ghent, Belgium-based fashion tech startup that provides an AI-driven markdown assistant service for fashion retail teams. Founded by Laurent Mainil, the product helps retailers make enhanced markdown decisions. Customers include C&A, G-Star, Zizzi, ZEB and Torfs. The company plans to evolve into a full AI-powered pricing platform, expanding into full-price optimization and promotion management. Markmi raised €1.1M in seed funding to accelerate rollout of its service across Belgium, the Netherlands, the Nordics and the U.S. later this year. Backers on the round include Wolf (Luc Van Mol, ex‑ZEB), the Torfs family, Lorenz Bogaert, Matthias Geeroms, Jan Teerlinck, Roeland Delrue, Jonas Deprez and PMV.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2025