Mars Men develops and sells natural, drug-free supplement stacks designed to support men's energy, vitality, strength, recovery, and long-term performance. The brand combines ancient herbs and modern supplements in proprietary formulations and has scaled via a direct-to-consumer, subscription-first approach. Since launching under 18 months ago, Mars Men has grown to serve more than 400,000 customers and reached a $100+ million revenue run rate while maintaining profitability. The company was entirely bootstrapped prior to the Series A and had raised no outside capital until this round. With the new funding led by L Catterton, Mars Men plans to expand its product portfolio, invest in team growth and strategic partnerships, and move into retail distribution to broaden its channels. The company is headquartered in Austin, Texas.

Total raised

$28M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2026