Mars Reel produces and distributes short-form sports programming focused on high-school basketball, delivering highlights on Instagram, Facebook, YouTube, Twitter and SnapChat. Founded in 2010, the company targets millennial sports fans with content crafted for the channels they use most. Mars Reel is positioning itself as a leading provider of premium coverage of outstanding high-school basketball athletes. It has entered a strategic partnership with UNINTERRUPTED to identify content-sharing opportunities and to co-develop original long-form programming. The company secured $2.7 million in financing as part of an initial $4.7 million round from investors including LeBron James, Maverick Carter, Nas, Steve Stoute, Bruce Tuchman, and Robert Hisaoka. Company leadership says the partnership and investment will help extend its content offering beyond highlights into broader storytelling within the high-school sports sector.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2018