Martini Media provides technology that identifies and targets affluent users (household income over $100,000) across publisher sites using interactive and IAB Rising Star ad units. The company works with roughly 300 publishers and about 1,000 sites, and manages campaigns for clients including Audi, American Express, Chase, and Emirates Airlines. Martini has focused on the roughly 100 million affluent people in the US and Europe and plans to expand internationally toward an addressable audience the company pegs at an additional 350 million affluent worldwide. It is shifting from primarily managed spend campaigns toward a programmatic self-serve ad-buying platform and will use new funding to build that technology. Martini expected $22 million to $27 million in revenue in 2013 and said it anticipated profitability in 2014. The company was incubated by Venrock in 2008. Martini Media is a digital media and content platform that operates an online ad network targeting affluent, influential consumers. Its marketing technologies enable advanced targeting across display, video, mobile, social and audience segments. Approximately 1,000 publishers across lifestyle and business verticals use the company’s technology. Martini offers proprietary analytics, targeting products and differentiated multimedia and social media formats. The company will use the new funding to continue commercializing those products and formats. Martini also acquired U.K. B-to-B and lifestyle platform TDP Media Group. Martini Media Network is a San Francisco-based media company dedicated to engaging affluent consumers online. The company operates and will further invest in its Affluent Data platform. Martini helps over 200 premium business and luxury advertisers reach American consumers with household incomes over $100,000, who represent 25% of the US internet population. The recent financing will support expansion of sales, research and publisher-relationship operations. Management and board include CEO Skip Brand and investor representatives. Venrock incubated the company and provided its Series A financing.

Total raised

$33M

Funding rounds

3

Latest round

Series D

Latest activity

Aug 2013