Marvelous Foods produces plant-based dairy alternatives, debuting with Yeyo coconut yoghurt aimed at millennial women in developed Chinese cities. The company has distribution in more than 90 outlets across China, including foodservice and retail chains, and launched on Tmall. Marvelous Foods partners with fitness brands Maia Active and Lululemon for brand activation and seeks to retain artisanal roots while commercialising healthy plant-based dairy. Co-founder and COO Athena Zhu says the company plans to diversify into yogurt, ice cream and other "plant-based 2.0" dairy categories. Founder and CEO Christiana Zhu frames the strategy around opinion leaders to drive adoption among millennial women. Management cites a $17 billion yogurt market in China and broader growth in alternative proteins as commercial opportunity, while acknowledging lingering consumer suspicion of animal-free products.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2022