MatchaBar is a matcha-focused beverage brand producing bottled and canned matcha drinks and operating retail cafés. Co-founded by Max and Graham Fortgang in 2014, the company runs matcha cafés in New York’s Chelsea and SoHo neighborhoods and a third café in Los Angeles. It launched a ready-to-drink version of its matcha beverages in 2015 and introduced the Hustle matcha energy drink in 2018. MatchaBar sells into more than 1,000 accounts and has nationwide distribution through Whole Foods. The company is focused on expanding its retail and ready-to-drink presence and growing distribution of its bottled and canned matcha products. The Series A proceeds are earmarked to accelerate that rapid expansion.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2018