Matera is building a platform that melds decentralized finance with established Web2 social networks so creators can earn and exchange “Matera Points” for liquidity and other rewards. Rather than replacing incumbent platforms, the company functions as a bridge, allowing creators to keep their current audiences while benefiting from Web3 economics. Its infrastructure roadmap includes a dedicated DeFi platform, a protocol layer, and an eventual layer-2 blockchain network. Matera currently supports creators on X (formerly Twitter) and plans to integrate additional social media channels. CEO Sam Huber believes Web3 SocialFi has struggled because it underestimates Web2 network effects, and Matera aims to remove those switching costs. The company projects its approach could help push the creator economy beyond $1 trillion by 2030 and bring 100 million creators and followers on-chain. To date, it has raised $3.6 million to fund these ambitions.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

May 2024