MaxPoint Interactive offers proprietary targeting technology that allows advertisers to pinpoint prospects at the neighborhood level to increase in-store sales. The company builds "Customized Neighborhood Profiles" by combining multiple data sets, including point-of-sale data from more than 65,000 retail stores, demographics, psychographics and other publicly available sources, while excluding personally identifiable information. Its Digital Zip technology identifies the best U.S. neighborhoods for a given product or service based on resident characteristics. The system is already in use by consumer packaged goods brands, retailers, pharma companies and financial services organizations. MaxPoint recently expanded its New York sales office to a larger Manhattan location and grew its sales team, signaling a push to scale commercial efforts. Financially, the company announced an $8M second round led by Madrona Venture Group and previously raised $3M in an initial financing led by Trinity Ventures in 2010. MaxPoint Interactive offers proprietary targeting technology that combines multiple data sets to create "Customized Consumer Profiles" and identify high-potential customers at the neighborhood level. The company draws from point-of-sale data from more than 65,000 retail stores, demographics, psychographics and other publicly available sources while excluding personally identifiable information. MaxPoint’s Digital Zip technology segments the U.S. into 34,000 distinct neighborhoods, each with roughly 3,400 households, enabling marketers to target locations within a retailer’s trade area. Its system is already in use by consumer packaged goods brands, retailers, pharmaceutical companies and financial-service organizations. The company positions its product to increase in-store purchases by reducing wasted online ad impressions outside a store’s local radius. MaxPoint was founded in 2007 and is led by CEO and co-founder Joe Epperson, a former senior finance executive at PayPal and member of the original eBay Motors team.

Total raised

$11M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2011