Launched in 2016 and operated by Pep Technologies Pvt. Ltd., mCaffeine is focused on millennial lifestyle personal care with mass-premium caffeine-infused offerings across face, hair, body and lip categories. The brand emphasizes vegan, cruelty-free, SLS- and paraben-free formulations and claims best-sellers on Amazon and Nykaa. It is present in more than 5,000 offline stores across India and has expanded globally to three countries. mCaffeine plans to expand into about 12 international markets including GCC countries (Saudi Arabia, UAE, Qatar, Bahrain, Oman, Kuwait), parts of Europe and the United States, and to adapt formulations for regional needs. Management says the company will scale R&D, strengthen brand awareness, and fortify marketing and distribution (online and offline). The team also intends to pursue acquisitions of small beauty brands to broaden its footprint. mCaffeine is a digital-first, Mumbai-based personal-care brand built around caffeine as the primary ingredient across face, hair, and body care. The company currently offers about 20 products formulated after extensive R&D and clinical/dermatological testing and manufactures its products in India. Over four years it has sold more than 2.8 million products, amounting to Rs. 100 crores, and has bounced back from COVID-19 disruptions to surpass its pre-COVID revenue run rate. Products are available across 18,000 pin codes and on its own e-commerce site as well as Amazon, Nykaa, and Flipkart. The company plans to scale up R&D significantly, expand digital and offline distribution, grow operations and brand building, and launch 15–20 new products in the next year. mCaffeine is a Bombay-based personal care brand founded in 2016 by Vikas Lachhwani and Tarun Sharma that positions itself as India’s first caffeinated skin and hair care company. It currently sells close to 10 products and reports having served more than half a million customers. The startup distributes through its own e-commerce portal and major marketplaces including Amazon, Nykaa, and Flipkart, and is available across 18,000 pin codes. The company plans to use the new funding to grow its online and offline presence and to invest in research and product development. mCaffeine intends to expand its portfolio by about 30 products in the next 12 months and is targeting one million customers and a ₹100 crore annual revenue run rate by 2020. The brand emphasizes a mass-premium, customer-driven approach aimed at young millennials in India.

Total raised

$39M

Funding rounds

3

Latest round

Series C

Latest activity

Mar 2022