Measure Protocol offers a platform that lets businesses access customer experience data and insights into how consumers use, interact, navigate and transact with websites, services and apps. The platform asks users to perform specific tasks for brands while their activity is shared through screen-capture technology. Proprietary techniques and machine learning are used to extract behaviours and data such as e-commerce transactions, digital usage and mobile icon layouts. Its MSR app, available on iOS and Android, allows individuals to share data via tasks and earn rewards. The company intends to use the new funding to continue development of its technology and to scale up marketing and sales efforts. Measure Protocol was co-founded by Owen Hanks, Paul Neto and John Martin. Measure Protocol is an open blockchain-based protocol and marketplace that enables individuals to take ownership of their data and monetize it directly with researchers, advertisers and brands. The company’s platform collects person-based data through surveys and other data-generating tasks, and by allowing users to grant access to existing sources such as purchase, location and health data via the MSR App for iOS. Measure was founded in 2018 by media, ad tech, and market research technology veterans and is built on principles of data sovereignty, privacy, transparency and fair compensation. The startup positions blockchain as a tool to address fraud, privacy concerns, transparency and low consumer participation rates in the market research and data industries. Measure plans to use the new capital to continue creating its blockchain-powered ecosystem and to support its mission of improving data quality and consumer participation. Investors and company leadership have framed the funding as validation of the approach—Dynata emphasized member-centric transparency and security, Blockchain Valley Ventures highlighted potential KPI improvements, and CEO Owen Hanks said the investment helps advance a fair model for consumers and data buyers.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2020