Meat the Mushroom makes Shroomacon, a clean-label vegan bacon alternative made from long strips of king oyster mushrooms and five simple ingredients (olive oil, natural smoke flavor, salt, and black pepper). The product emphasizes minimal processing versus molded meat substitutes and is sold online and at select U.S. retailers, including Central Markets, Green Life Markets, and MOM’s Organic Markets. The company was founded in May 2021 by Marvin Montague Jr. and Aleah Rae, inspired by Montague’s personal health journey after adopting a vegan diet. Following national exposure on Shark Tank and local media features, the startup doubled its team and ramped up production to meet anticipated demand. Meat the Mushroom has also showcased Shroomacon at the Winter Fancy Food Show to increase visibility in a competitive vegan bacon market.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2024