Decibel Insight offers a machine‑learning powered analytics platform that surfaces poor or unusual digital experiences through reports, session replays and data visualizations. The product shows which parts of a site perform well, which are ignored, where users drop off and why, enabling marketing and product teams to act. Customers include Lego, General Motors, Allstate Insurance and Gucci. Launched in 2014 and headquartered in the U.K., the company employs over 50 people across London, Boston and Denver. The team says the new capital will be used to scale the business and drive continued innovation through data science. The company cites customer impact examples, including a 70% conversion lift in a critical funnel stage for a large U.K. retailer and a 5% sales increase for a major mobile operator.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

May 2017