Media Armor is a provider of mobile advertising metrics technology offering solutions to measure and optimize mobile display advertising. The company offers products such as its m2 independent measurement solution and mVentory. Its technology aims to let organizations invest in mobile display advertising with the same confidence as online by using data to drive marketing decisions. mVentory is described as a tool that applies insights to mobile display in real-time. The company was founded in 2010 and is based in Boston, MA. According to SEC filings, Media Armor recently raised $1.5 million in early-stage equity from ten investors.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2012