Media Chaperone develops Piggyback, a free Facebook application that provides parents real-time overviews, parental controls, and payment management for children’s activity in online games, virtual worlds, and social networks. Piggyback enables parents to monitor behavior, manage entertainment expenditures, add funds for tokens or game credits, and uses Facebook Credits for virtual goods and currency. The app has been integrated with several online gaming environments and virtual worlds, including Whyville.net, Planet Cazmo, Woozworld, Everloop, and Webosaurs. Founded in 2009 and based in Chicago, the privately held company is backed by angel investors including Leo Capital Holdings and Hyde Park Angels. Media Chaperone plans to use new funding to expand Piggyback’s services and features and to scale infrastructure to support its rapidly growing subscriber base and partners. The company positions Piggyback to tap the tween market, with recent research cited that children aged 8–12 influence roughly $150 billion in U.S. parental spending annually.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2011