MediaMath provides enterprise software that enables over 9,500 marketers in 42 countries to deliver personalized digital advertising across mobile, video, audio, social, native, digital out of home and Advanced TV formats. The company operates a Demand Side Platform (DSP) and a Data Management Platform (DMP) used daily to launch, analyze and optimize campaigns. MediaMath was founded in 2007 and is led by CEO Joe Zawadzki, with offices in 17 cities worldwide and headquartered in New York City. It raised $225M in new financing that brought total capital invested to over $500M. The company intends to use the funds, delivered in two tranches, to pursue both organic and inorganic growth initiatives. Management specifically plans to accelerate expansion of its DSP and DMP. MediaMath builds tools and data infrastructure to enable automated ad buying and programmatic advertising. The company works with all of the major ad holding companies and now has nearly 700 employees. Management says the new financing will fund continued growth and provide flexibility around future equity raises. CFO Stacey Bain framed the credit facility as a way to refinance existing debt and preserve optionality on timing and structure of any future equity round. CEO Joe Zawadzki emphasized the partnership with the lending banks as strategic support for the company’s scale and evolving supply chain. Leadership also stated that MediaMath is currently choosing to remain private and will only explore an IPO if and when it makes sense for the company. MediaMath offers tools for ad-buying, data management, and other aspects of digital marketing through its marketing platform. The company reported triple-digit year-over-year growth, which investors cited when backing the deal. It raised more than $175 million in additional funding, made up of a $73.5 million Series C equity round and a $105 million debt facility. The Series C was led by Spring Lake Equity Partners, with participation from Akamai Technologies, Safeguard Scientifics, Catalyst Investors, and Observatory Capital. This round is a substantial step up from the $14 million Series B it raised in 2011. Spring Lake said it was drawn to MediaMath’s leading industry position and best-in-class marketing platform. MediaMath operates a platform that manages web advertising for clients, described in the article as a "Bloomberg terminal for marketing," and provides ad agencies with robust analytics to enable more targeted ad buys. The company is three years old and based in New York. It recently acquired creative provider Adroit Interactive. CEO Joe Zawadzki said the firm plans to use the new capital for international expansion and opportunistic tactical acquisitions. Financially, MediaMath announced a $14M Series B and had raised $12.5M in debt plus VC the prior August. Competitors mentioned include Turn, Invite Media (acquired by Google), [x+1], and Trigit. MediaMath operates an automated buying platform that gives agencies a common interface and workflow, a data management layer integrating marketer and third-party data, PhD-designed algorithms for bid optimization, and back-office services. The platform connects to major supply sources including Yahoo! RightMedia, Google’s DoubleClick Ad Exchange, Microsoft AdECN and Facebook, and serves billions of highly targeted ads per month on behalf of more than twenty top-tier agencies. The company said it will use the financing to fund technology research and product development, executive and staff recruitment, tactical acquisitions, and geographic expansion. MediaMath describes itself as the first demand-side media trading platform and emphasizes performance, research and precise targeting as competitive advantages. The article notes the company was founded in 2007 and is headquartered in New York.

Total raised

$591M

Funding rounds

7

Latest round

Equity

Latest activity

Jul 2018