MediaPass provides a subscription and paywall platform that lets publishers add subscriptions by inserting a few lines of code. The company targets traditional newspapers as well as blogs and niche publications across categories like fashion and automotive. Its technology supports metered systems and also enables publishers to experiment with mixes of free and paywalled content, allowing them to tweak subscription models over time. MediaPass allows publishers to create subscription plans that provide access across multiple properties. The company is a featured partner of WordPress.com VIP, which simplifies integration for those customers. CEO Matthew Mitchell frames free readers as leads who can be converted into paying subscribers through targeted paywall strategies.

Total raised

$2M

Funding rounds

1

Latest round

Series B

Latest activity

Mar 2012