Mediaspectrum is a Boston-based subscription software service that provides a content management system and ad-management tools to large media publishers such as Gannett, The Wall Street Journal, The Washington Post and The New York Post. The roughly 100-person company’s CMS lets publishers push stories, content and video simultaneously to the web, tablets, mobile phones and broadcast channels, and includes story development folders for editorial collaboration. Product capabilities also include SEO, rights management and micro-payments. On the advertising side Mediaspectrum offers products that support sales campaigns and multiple ad formats, handling billing, booking, ad production and performance tracking. The company recently raised $35.8 million in funding led by Insight Venture Partners to support big media publishers. Insight’s managing director Peter Sobiloff and principal Cian Cotter will join Mediaspectrum’s board.

Total raised

$36M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2013