MediaTrust provides a pay-for-performance online advertising platform and is launching a real-time performance-based exchange called MediaTrust Performance Exchange (MTPX), currently in private beta. MTPX combines bid-based CPC ad exchange mechanics with results-based performance metrics to help advertisers reach targeted audiences cost-effectively. The company plans to scale the exchange, increase liquidity for advertisers and publishers, and invest in technology, tools, and talent to support platform growth. MediaTrust has recently hired engineering and sales staff to support MTPX’s launch and business development. The company announced a $3 million funding round to support these efforts. Founded in 2004, MediaTrust is headquartered in Los Angeles with offices in New York City and has been named to the Inc. 500 in 2009 and 2010. MediaTrust operates a platform for online direct-response advertisers and publishers, providing advertising and marketing services. The company recently acquired Bardon Advisors, a Los Angeles–based CPC search and affiliate marketing platform, and added Bardon CEO Keith Cohn as President. Management otherwise remains unchanged under CEO Peter Bordes. MediaTrust maintains offices in Los Angeles, Toronto and Santa Barbara and was founded in 2004. Leadership says the company plans to invest in future innovation and capitalize on partnerships and market opportunities. The funding and recapitalization are intended to strengthen the balance sheet and allow MediaTrust to combine resources across the two businesses to build a more robust platform.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2011