MediaWallah provides identity-by-design solutions to the world’s largest brands, publishers, platforms and agencies, offering customizable, privacy-first data capabilities from onboarding to multi-party computation. Its suite is designed to integrate with marketing and advertising tech architecture to create 360-degree views of customers and enable secure first-party data sharing between partners. The company emphasizes ultra-secure first-party-data sharing and plans to broaden product offerings to help brands thrive in the first-party-data ecosystem. MediaWallah reported 348% growth between 2017 and 2020 and was named to the Inc. 5000; it works with firms including Experian and Adobe. The company says it is already profitable and growing, and is taking a targeted investment to accelerate sales team growth and security technology innovation. Leadership frames demand for highly customizable identity solutions as starting to accelerate as top-tier brands and publishers build out addressability solutions.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2021