Medio Systems debuted the inGenius Suite, a cloud-based analytics product that processes large volumes of device-generated data to identify revenue opportunities from customer usage patterns. The platform applies predictive analytics algorithms to gather and analyze real-time signals such as location, device type, and application usage alongside customer propensities and interests. An SDK enables developers to begin collecting user events and usage data, which Medio uses to identify and track unique user segments. Segments can be analyzed by application, geography and other application metrics across multiple connected devices. The company is targeting developers and publishers in gaming, retail, finance, mobile and entertainment. Medio has more than 105 million unique users and currently tracks 550 million daily events, and has raised $30 million from Accel Partners, Mohr Davidow Ventures and others.

Total raised

$30M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2012