Mendi develops and sells a line of hemp-derived CBD recovery products—including vegan gummies, a salve stick, and vegan soft-gel capsules—formulated to help athletes manage pain and enhance recovery. All products are manufactured in the United States using high-quality, natural, third-party-tested ingredients, reflecting the company’s emphasis on health and safety. Founded and led by CEO Rachael Rapinoe, the Portland-based startup leverages its athlete roots and women-owned status to differentiate in the competitive sports recovery market. The brand’s marketing strategy centers on authenticity, tapping professional athletes and sports medicine practitioners for credibility and product feedback. With its newly raised capital, Mendi plans to expand an athlete ambassador program to accelerate customer acquisition and deepen community engagement. Although the company has not disclosed revenue or user figures, the recent seed financing represents its first publicly reported outside capital. The fresh funds provide runway to scale product distribution and marketing efforts in a fast-growing CBD wellness sector.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2019