Menē is a Paris-based online 24 karat luxury jewelry brand that designs, manufactures and markets pure 24 karat gold and platinum investment jewelry sold direct-to-consumer via mene.com. The company raised up to $21M in growth funding led by several institutional and high-net-worth investors from Canada, Europe, Asia and the U.S. Prior to this round Menē received seed funding from its founders and Goldmoney Inc., which currently holds a 32% equity stake. Proceeds will be used to accelerate business development, with further investments planned in manufacturing and distribution infrastructure and in online and offline customer acquisition programs. Menē has built a vertically integrated business with in-house design, manufacturing, software engineering, marketing and distribution, and operates a fulfillment centre in partnership with The Brink’s Company. The company sells in 90 countries, ships to consumers in 80 countries within three days with full insurance, and launched under an invitation-only beta on November 15, 2017; Anja Rubik has joined as investor and creative advisor. Menē designs, manufactures, and markets 24 karat gold jewelry sold direct-to-consumer via an online experience that prices pieces by weight at prevailing bullion quotes. The company emphasizes transparent pricing and an ability for customers to buy, sell, and exchange jewelry at daily international gold prices. Menē is currently in closed private beta and planned a public launch in fall 2017. Founders Roy Sebag and Diana Widmaier‑Picasso oversee the venture, with Sunjoo Moon as Creative Director; its principal office is at 6 Place Vendôme in Paris. The product catalog includes several hundred rings, bracelets, chains, pendants, earrings, and gifts to be unveiled in seasonal collections. Menē positions itself to revive jewelry as a store of enduring value and accessible savings.

Total raised

$21M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2017