MentAd analyzes brands' first-party customer data, augments it with public and third-party data, and uses data mining and machine learning to create thousands of small lookalike customer segments ranked by predicted ROI. The platform predicts lifetime value for each segment and selects the highest-ROI targets, then launches campaigns through ad networks' APIs. MentAd emphasizes automated, high-volume segmentation rather than manually created lookalike audiences, and positions itself against retargeting and campaign-optimization tools. The product launched last year and the company says it now has more than four dozen customers worldwide. MentAd cites a use case where it drove a retailer's ROI to 300% within two weeks. The company plans to use new funding to grow product development, marketing, and sales teams and to scale the business, mostly in the U.S.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2015