Mention Me provides referral-marketing technology that turns customer referrals into an acquisition channel while collecting data for other marketing activities. Its platform is used by brands including Puma, Pret a Manger, InsurTech Bought By Many, Bloom & Wild and ASOS. CEO and co-founder Andy Cockburn frames the product as a response to disappearing third‑party data and declining paid social returns, positioning advocacy at the heart of marketing. The company plans to expand into the U.S. and further develop its product offering. Mention Me competes with players such as Friendbuy, Talkable, Extole and Yotpo. The recent funding is intended to support growth and international expansion. Mention Me is a referral marketing platform that helps brands run and optimise referral programs, including A/B testing and cohort segmentation. The platform supports referral programs in 16 languages and offers a distinctive ‘refer by name’ feature that lets customers refer friends by entering a full name instead of using codes or URLs. The company counts over 300 customers, including FarFetch, Ovo Energy, Ted Baker and ZipCar. Mention Me charges an initial set-up fee and then earns commission on a new customer’s first order, aligning its incentives with clients. Founders Andy Cockburn and Tim Boughton—who previously worked together at HomeAway—lead the business and emphasize solving the psychological barriers to sharing. The team plans to build out a broader “Trust Marketing” platform over the next few years to help businesses grow, manage, measure and harness customer trust.

Total raised

$32M

Funding rounds

2

Latest round

Series B

Latest activity

Jan 2022