Mercantile is a New York-based provider of an industry-specific credit card platform for small business owners, led by CEO Sam Poirier. The company builds customized card programs that allow industry organizations—such as the American Optometric Association and the Academy of Doctors of Audiology—to offer branded credit cards to their customers. Mercantile negotiates on behalf of cardholders to deliver meaningful discounts on industry-essential items and to cover relevant association dues or monthly subscriptions. The company has raised $22M in total funding, including a $15M Series A. The Series A was led by Index Ventures with participation from First Round Capital, General Catalyst, SV Angel, Operator Partners and Box Group. Mercantile intends to use the funds to invest in product development and to build out its partnership and go-to-market teams.

Total raised

$15M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2022